About Phoenix Tour
A travel company built around real local knowledge—thoughtful itineraries, honest guidance, and memorable experiences across Armenia.
Travel, built with care and personal dedication.
Every journey with Phoenix Tour is designed to reveal the real Armenia — its landscapes, its people, and its stories — with care, insight, and seamless execution. Whether a private journey or a group expedition, each trip is designed with deep local knowledge, attention to detail, and a passion for authentic experiences.
Local-first Routes
We take you off the beaten track. Every route is informed by people on the ground, connecting you with intimate experiences and genuine local life.
Seamless Execution
From transfers to guides, every detail is handled, so you can focus on exploring without stress. Reliable, clear, and smooth — travel that just works.
Thoughtful Pacing
We design itineraries that let you savour each moment. No rush, no ticking boxes — just time to connect with the places, people, and experiences that matter.
Meaningful Experiences
Every stop, every encounter is chosen to create lasting memories. We go beyond sightseeing to deliver journeys that stay with you long after you leave.
Our Mission
“We make Armenia accessible to everyone—revealing its most authentic places, people, and moments with warmth, ease, and respect.”
Not a checklist. A real connection to the country.
Meet Our Team
Dedicated professionals ready to make your journey smooth, safe, and unforgettable.
Having founded Phoenix Tour in 2009, Karine brings nearly 20 years of experience in Armenian tourism. She leads with a clear vision of sharing Armenia’s culture, heritage, and landscapes through authentic, high-quality travel experiences, ensuring every journey is both seamless and memorable.
With over 10 years at Phoenix Tour, Armine ensures every journey runs seamlessly from start to finish. Having studied in South Korea and speaking Korean, she specialises in welcoming travellers from the region. She is passionate about creating meaningful cultural connections through travel.
With a background in international development and strategic communications, Ani leads on product design and strategic partnerships. She works on expanding market outreach, as well as to create thoughtful, well-curated journeys that reflect Armenia’s identity and resonate with global travellers.
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